CX That Sings: An introduction to Customer Journey Mapping, Revised & Updated Edition
English | March 13th, 2020 | ISBN: 1393893678 | 108 pages | EPUB | 4.39 MB
Do you know what makes your customers tick?
“CX That Sings” is about understanding your customers – how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions. In this book, the author explains how to create the most useful research tool in business, the customer journey map.